A netizen said: I have a lumbar spine keyboard highlighting the disease, the doctor suggested sleeping on a hard bed, I have been puzzled, sleeping on the hard bed where there is no support is not more uncomfortable? I have been sleeping on a hard bed, my waist has not been good, and I can't sleep well until the middle of the night. Every day, like snoring, flipping over and over, squatting and not lying down, sideways pain, straight waist and bending down, it is necessary to change posture.
In this case, Xiaobian recommends buying a medical mattress.
Medical mattress, medical air mattress, medical mattress factory
Medical mattress factory
The mattress is a kind of material between the human body and the bed used to ensure that the consumer gets a healthy and comfortable sleep. According to different materials, there are five main types of mattresses on the market: sponge mattresses, mats, spring mattresses, latex mattresses, and memory foam mattresses. Among them, the spring mattress is still the mainstream.
With the continuous improvement of domestic residents' income level, urbanization rate and mattress consumption habits, the domestic mattress market has entered a stage of rapid development. According to the statistics of the “Mattress Industry Market Preview and Investment Strategic Planning Analysis Report” released by Prospective Industry Research Institute, the total consumption of mattresses in China increased from US$5.44 billion in 2012 to US$8.18 billion in 2016, and CAGR reached 7%. It has surpassed the United States to become the world's largest mattress consumer market. The growth rate has declined slightly in the past five years, but it still guarantees an average growth rate of 13%, and the market scale is growing at a considerable rate. It is estimated that the total consumption of mattresses in China will exceed 10 billion US dollars in 2018, reaching 10.48 billion US dollars.
China's mattress industry has shown the characteristics of small companies in large industries. Although the size of China's mattress industry in 2015 has surpassed the United States to become the world's largest mattress consumer market, from the perspective of market concentration, according to the size of the mattress market and each According to the calculation of enterprise revenue data, the concentration of CR4 in China's mattress industry in 2017 was only 14.5%, far lower than 70% in the US. There is no single leading brand in the market.
The price of mattress raw materials TDI and polyether is still high compared with 2016. The survival pressure of mattress enterprises is rising, and the survival space of small enterprises will be even worse. In this environment, small-capacity enterprises with backward production capacity and insufficient brand influence will be cleaned out, and large enterprises with strong cost control and scale advantages will be expected to seize industry opportunities and expand their market share.
Online furniture brand accelerates integration
Big brand products are more popular with consumers
The sales volume of the top 20 Internet furniture brands increased from 2.4% in 2015 to 18.4% in 2016, and the furniture brands showed a high concentration trend. In the same price range, consumers are more likely to choose large-quality products with quality assurance for purchase. Silken has launched its own e-commerce affordable mattress Cocoon by Sealy in 2016, and Schudas-Simmins International Mattress Company announced in 2017 that it will launch similar products. The international mattress faucet has already smelled the big business opportunities in the e-commerce mattress industry. If domestic manufacturers can seize the opportunity to launch relevant sub-series products, it will bring secondary growth opportunities for the brand.
Brand effect begins to emerge, brand building is increasingly key
The 2016 data shows that the proportion of high-income people in China (annual disposable income > 200,000 yuan) has reached 2.6% of the total population. It is expected that by 2030, this proportion will increase to 14.5%. People's consumption preferences will start to shift to higher quality. High-end brand products. Quality and brand have become the main factors for Chinese consumers to purchase mattresses, with brand factors accounting for 16%. The brand effect of the domestic mattress industry has gradually emerged. From the development history of classic brands such as Simmons and Shuda, companies that can establish a good brand image are more likely to take the lead in winning market space and gain more profit margin through brand premium.
The level of demand continues to increase
Strong technical strength will welcome development opportunities
Domestic consumer preferences are constantly changing and technology upgrades are becoming more important. After the financial crisis in 2008, foreign brand mattresses competed to enter the Chinese market, bringing more products to the market. With the increase in consumer choice, the advantages of enterprises with technological advantages and differentiated products will gradually emerge. The variety of mattresses on the market is increasing, and the concept of adjustable bed frames and independent pocket springs is gradually becoming familiar to consumers. Compared with 2013, the number of consumers who chose independent pocket spring mattresses increased by 17% in 2016. Through technology upgrades, on the one hand, companies can keep up with the trend of consumption, so as not to be eliminated by the rapidly changing market; on the other hand, products with innovative characteristics are more likely to maintain market position through differentiated product advantages.
